Ink and Embers

Ink and Embers

PACKAGING | BRANDING

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Ink & Embers is a vintage-inspired bookstore offering a selection of books and book-related merchandise. The main product it offers is it's “Book of the Month Boxes” that comes in genres like classic literature, horror, and poetry, featuring a selected book, themed stationery, and exclusive merchandise. Customers can explore these boxes in-store or subscribe online for monthly or quarterly deliveries, embracing a curated literary experience.

Logo

Book of the Month Boxes

The Ink & Embers boxes have a classic, vintage-inspired design. Each genre has a unique symbol on the front that represents its theme like a key for classic literature, a candelabra for horror, and a quill for poetry and short stories.

Roman numerals for twelve and six are included to symbolize time passing, with a nod to midnight as the perfect moment to dive into a book. Decorative borders and detailed designs give the boxes an old-fashioned feel.

The rich colors, combined with gold accents, create an elegant look. Each box will also have a gold foil sticker listing the contents, adding a special touch.

When the box is opened, the recipient is welcomed with a meaningful quote from a well-known author, carefully chosen to match the genre.

Below the quote, a simple message invites the reader to “let the world see” by sharing their unboxing experience on social media, with easy-to-find icons for tagging the brand. This small detail creates a personal connection and encourages them to show off the items inside.

By sharing their experience, they become part of a larger reading community while also helping spread the word about Ink & Embers.

The Unboxing

Other Merchandise – Tea Collection

One of Ink & Embers’ brand extensions includes a premium tea collection under the tagline “timeless tastes, curated blends.”

Each tea box is carefully made to reflect the spirit of a classic author, combining literature with unique flavors. For example, Austen’s Afternoon Brew, inspired by Jane Austen, features a blend of Earl Grey Lavender Black Tea, embodying the charm of her novels.

Each blend would be a reference to the literary world, offering a sensory journey for tea lovers and book enthusiasts alike, perfect for a cozy reading session with a classic in hand.

Tote Bags

Bookmarks