Rihla Elixirs

Rihla Elixirs

PACKAGING | ILLUSTRATION

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Rihla Elixirs is a premium non-alcoholic beverage line inspired by Middle Eastern culture and traditions. The carefully crafted drinks takes consumers through the region, with each elixir representing a country. Through the blend of traditional and local ingredients, the idea is to evoke the spirit of the land and its people. The packaging, covered with nostalgic Arab art, invites consumers to explore the stories and traditions embedded within every sip.

Logo

The logo features the Arabic word Rihla, meaning journey, elegantly calligraphed to resemble a dome, symbolizing the architectural heritage of the Middle East and the brand’s exploration of diverse flavours and cultures.

Focal Artwork and Elements

The label artwork shows people from each country wearing traditional clothing and holding a bowl with the drink’s main ingredient. Each design also includes the country’s national bird, representing the idea of birds whispering traditions.

The back label features a stamp with a well-known landmark from that country, connecting to the Rihla (journey) theme. The illustrations are inspired by the style of Arabic school textbooks.

The designs also include extra details, such as an intricate mosaic window pattern, adding more cultural depth to each beverage. The top and bottom of the label feature a patterned border inspired by traditional embroidery motifs, representing each Middle Eastern country.

Process Work

Initial Logo Sketches

Initial Label Directions

Final Labels