Little Wonders

Little Wonders

BRAND IDENTITY | PACKAGING

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Little Wonders is a children’s store that includes a toy shop, bookstore, and snack corner into a playful and enriching environment. Centered around thrilling adventures, kids can explore space, jungles, oceans, and pirate-themed settings. With a focus on sustainability and child-friendly products, the store offers a curated selection of toys, books, and snacks while providing a safe, interactive space for kids to learn and play. At the same time, it also gives parents a convenient and thoughtfully designed shopping experience with high-quality, trusted products.

Logo

The logo is a representation of the fun experiences awaiting children within the store. It consists of three organic shapes, each having a cheerful smile, which signifies a united and fun exploration.

The playful and smooth curves of the shapes mirror the fluidity of learning, discovery and imagination. The colors used have an inviting atmosphere for the kids, and would intrigue their curiousity if they come across the store. The logo is also designed in a way that is easily recognizable and memorable.

Product Line – Mini Cookies

The mini cookies, named Power Bites, are designed so that each bite-sized treat packs a punch of energy, perfect for kids seeking excitement and fun. The name "Power Bites" shows the notion of snacking for energy during adventures, making every bite a source of excitement.

Product Line – Activity Craft Kits

The Activity Craft Kit is designed for the imaginations of young adventurers and to bring the exploration into their homes. Each kit includes stationery items that allows children to cut out shapes and characters, creating their own adventure landscapes. With themed settings like Ocean Friends and Jungle Friends, children can go on different adventures, immersing themselves in endless creative possibilities that tie directly to our store's theme.

Product Line – Clothing

The bucket hats are designed to accompany young adventurers on their outdoor explorations, offering both style and functionality. With a simple sky design featuring clouds similar to motifs found in our packaging designs, these hats provide protection while adding a touch of charm to any outfit.

Environmental Graphics

At Little Wonders, each department entrance would be like a world of imagination and discovery. Designed in the form of arches, these entrances welcome customers and their children into the unique realms of our store.

The store would also feature a navigation map, designed to guide customers through our store. Positioned on one of the walls, this map would serve as a companion for visitors, offering a clear overview of the store layout and department locations.

Each department would be color-coded for easy identification, providing visual cues to aid navigation. For those who may be colorblind or prefer textual information, text accompanies each department spot.